We Guarantee $50k in New Revenue. Here's Why We Can.

Why we can make this bet

A typical contractor running fragmented tools and guessing on ad spend is losing revenue in four specific places:

• Lead loss: Leads fall through the cracks because follow-up is manual. When we automate it, jobs close that would have died.
• Ad waste: Pixel isn't installed right, so conversions aren't tracked correctly, so good ads get killed by mistake. Fix the pixel, reclaim 15-20% of ad spend.
• Upsell opportunity: You don't know which customers are ready for an upgrade because data lives in email and text threads. One central system makes it visible.
• Time waste: Your team spends 10-15 hours per week on manual work (texting back, emailing quote requests, entering orders). Automation buys you that time back for actual selling.

We've built this system multiple times. We know exactly where the money is.

The case study math

One 3 million dollar per year HVAC shop. They ran the build in 2025 to 2026. Here's what recovered:

• Jobs closed per month jumped 78 percent (from 159 to 283)
• Active customers up 52 percent (from 168 to 256)
• Cost per lead dropped to 26 dollars on the best-performing creative
• Click-through rate on ads: 4.12 percent, roughly double typical contractor rates
• Most important: The pixel fix alone. They were undercounting conversions by 7x. That meant they were killing their best-performing ads because the data looked bad.

One build. Real numbers. Real ROI.

Where the $50k comes from: three specific leaks

Most contractors leave money in the same three places. Here is the math we bet on. Run it against your own shop.

• Lead loss (about $45k a year): You answer maybe 60% of inbound calls. The other 40% ring to voicemail and die. The system texts back every missed call within 90 seconds. Industry benchmarks put recovery at 15-25% of those. At a $500 average job profit, that is roughly 10-15 jobs a month recovered, or $60k-$90k a year. We bet on half: $45k.
• Upsell blindness (about $15k a year): Your crew shows up blind because customer history lives in old texts and tickets. Make it visible and the upsell rate moves. On a 300-500 customer base that is $20k-$30k a year in maintenance plans and upgrades. We bet on half: $15k.
• Ad waste (about $9k a year): Your pixel is likely undercounting conversions 5-7x, so good ads get killed on bad data. Fix it and you stop cutting winners. That preserves $15k-$30k in ad spend a year. We bet on half: $9k.

How it's measured

Before the build starts, we establish three things:

• Baseline: Current monthly revenue and jobs closed in your books. This is the starting point.
• Attribution: What counts as new revenue driven by the system. We track it in your accounting records, not in some dashboard we control. Your books are the source of truth.
• The window: We measure from go-live date through month 12. Any revenue that comes in during that window and traces back to the system counts toward the guarantee.

No guessing. No dashboard massage. Your profit and loss statement is the audit trail.

What voids the guarantee

The guarantee assumes you're actually using the system. That means:

• You don't shut it off after two weeks because something feels unfamiliar. There's a ramp time. We work with you through it.
• Your team uses the tools we built instead of reverting to manual processes. If they abandon the automation, the system can't deliver.
• You're not in a declining market. If commercial HVAC is dying in your region, we can't fix the market. We can only fix your systems.

If something isn't working the way you expected, we don't bail. We fix it with you. That's the point of the guarantee.

What we don't guarantee (the honesty section)

Be clear on what this guarantee does NOT cover:

• We don't guarantee a specific ROI multiple or any timeline beyond the 12-month window.
• We don't guarantee that all 50k comes from a single revenue stream. It might be 20k from new job volume, 15k from upsell, 15k from ad efficiency.
• We don't play games with fine print. If the system works, you win. If it doesn't, we keep working. That's the deal.

Why this matters: Most vendors won't guarantee outcomes. They sell you the tool and you figure out the results. That's because they don't know if it will work for your specific business.

We guarantee it because we've built it before. We've seen the results. The math works across different shops and different markets. We're betting our time on you winning.

What happens if we miss

If by month 12 the system has not generated $50k in new revenue, here is exactly what you get, in order:

• We rebuild it free. We audit the underperforming piece, usually lead capture or follow-up, rebuild it at zero cost, and extend the guarantee six more months. Most misses get fixed here.
• Or we refund the shortfall, up to $15,000. If the rebuild still has not closed the gap by month 18, we refund what you fell short by, up to $15,000. Earn $35k instead of $50k, we cut you a check for $15k. You do not pay twice.
• Or take it as credit toward a Maintain or Grow retainer if you would rather keep building than take the check.

Clean void conditions, no weasel clauses: the guarantee only voids if your team abandons the system in the first 90 days, your regional market contracts more than 20%, you change ownership mid-window, or you do not share the P&L we need to verify your numbers. Everything else is on us.

Why we make this bet

Because we've learned what actually breaks contractors' lead flow and pipeline. It's almost never "the market." It's almost always:

• Tools that don't talk to each other, so leads get lost between systems.
• Manual work replacing automated work, so follow-up slips.
• Bad data, so decisions get made on wrong numbers.
• No visibility into what's working, so money keeps flowing to losing channels.

All of those are things we fix in the build. We've done it enough times to know the pattern.