Find the money your shop is leaking.
On a 30-minute call I show you every place your HVAC, plumbing, or electrical shop loses leads and dollars, then hand you the fix. You own it. You never rent it.
Free score, instant result. The $1,500 audit is free if I find nothing and credits 100% to your build.
Real numbers from one build: a $3M/yr HVAC shop, 2025 to 2026. Read the case study
Built for a real shop. Working without them.
A 3 million dollar per year HVAC company, 2025 to 2026. We built their back office from scratch. Here is what the year after looked like. Client kept private.
Jobs went from 159 to 283. Customers went from 168 to 256. Their ad account had been undercounting real conversions by seven times before we fixed the tracking. Same shop, same owner, a system that runs the parts a person kept dropping.
One operator, not an agency.
I'm Nick, and I build Forge myself. Not an agency, not a room of juniors. One operator who builds these systems and runs them end to end.
I don't just wire the back office. I run the Meta ads, the Google Local Services, and the tracking underneath them. Lead flow and cost per lead are my actual job, not something I outsource and hope works.
I build for trade contractors because I got tired of watching good shops pour money into software and ad spend they'd never own or control. Forge works the opposite way. I build the system around how your shop actually runs, hand you the keys, and it's yours.
Start free. Go deeper. Or own the whole thing.
Every contractor starts somewhere on this ladder. Pick the rung that fits where you are right now.
90-second leak score
A fast read on where your shop is most likely bleeding money and how visible you are in AI search. Instant score.
Revenue Leak Audit
A 30-minute call where I put a real dollar figure on every leak, from missed calls to untraceable ad spend. Free if I find nothing. Credits 100% to the build.
The Owned Back Office
The full six-engine build, done in six weeks, backed by the $50,000 guarantee. You own the code and the data outright.
Wires into the software your shop already runs on.
Your build connects to the tools you already live in. Keep what works. We make it all talk to each other.
ServiceTitan
Housecall Pro
Jobber
Workiz
Service Fusion
CompanyCam
QuickBooks
Google
Podium
Angi
Thumbtack
Meta Ads
Stripe
Twilio
Zapier
Make
Product names and trademarks belong to their respective owners. Connections are built through each platform's public API or webhooks. Listing here does not imply endorsement or partnership. If your shop runs something not shown, we wire it too.
Six engines that never sleep, plus $10,500 in bonuses, backed by the $50,000 revenue guarantee. Total value $35,500. You pay $25,000 and own all of it, forever, with nothing to rent.
Lead Velocity Engine
Every missed call and form answered by SMS within 90 seconds. No lead dies in voicemail.
Upsell Intelligence
Your crew sees each customer's full history before they arrive. They walk in knowing the upsell.
Dispatch Command
Crews routed by distance, skill, and capacity. Live tracking, zero wasted drive time.
Revenue Dashboard
Where the money actually comes from, cost per lead by channel, crew productivity. Decisions on real numbers.
Customer Command Center
AI answers the first call 24/7, handles FAQs, books callbacks, escalates the hard ones to you.
Conversion Optimizer
Follow-up, retention, and the pixel fix that recovers undercounted ad spend. Dead leads re-engaged automatically.
You own it outright the day we hand it over. The optional $3k/mo is only if you want us running and improving it for you. Cancel anytime, you keep the whole system.
We take 1 to 2 builds a month so every shop gets built right. When the month is full, you wait for the next one.
See the full stack and every payment option, or read the $50k guarantee.
The risk is on me, not you.
- Measured against your own books over an agreed 90-day window.
- If the build does not clear the number, I refund the shortfall, up to $15,000.
- It only voids if your team abandons the system. No weasel clauses.
- Full terms on the guarantee page.
- The full source code lives in a repo that is yours.
- Full data export any time. Nothing held hostage.
- Run it yourself, hire any developer, or move it. No lock-in.
- If Forge disappeared tomorrow, your system keeps running.
Does this work for a $1.2M shop or only $3M and up?
It is built to your shop, not a template. The $1,500 leak audit puts a real dollar figure on your specific shop before you commit to the build.
It is one operator. What is the backup plan?
Because you own everything, you are never dependent on me to keep it running. The build ships with a runbook so any developer can maintain it. More about who you are hiring.
How is this different from ServiceTitan, Podium, or Hatch?
Those are rented software. You pay every month, they hold your data, and you change nothing without their roadmap. Forge is bought once and owned. Your data, your rules.
What do you need from me during the build?
Access to the tools you already run, a couple of scoping calls, and a few hours up front. After handoff it runs without you in the loop.