The Owned Back Office.
$25,000. Six weeks. You own it forever, backed by a $50,000 revenue guarantee. Five ways to pay so it fits your cash flow. Here is exactly what is in it and what it is worth.
Works with the software your shop already runs on.
The build connects to your existing stack through each platform's API and webhooks. Keep what works. We make it talk.
ServiceTitan
Housecall Pro
Jobber
Workiz
Service Fusion
CompanyCam
QuickBooks
Google
Podium
Angi
Thumbtack
Meta Ads
Stripe
Twilio
Zapier
Make
Product names and trademarks belong to their respective owners. Connections are built through each platform's public API or webhooks. Listing here does not imply endorsement or partnership. If your shop runs something not shown, we wire it too.
Lead Velocity Engine
Every missed call and form answered by SMS within 90 seconds. No lead ever dies in voicemail again.
Upsell Intelligence
Your crew sees each customer's full history before they arrive: equipment age, last service, warranty. They walk in knowing the upsell.
Dispatch Command
Crews routed by distance, skill, and capacity. Live customer tracking, photo docs, zero wasted drive time.
Revenue Dashboard
Where money actually comes from, cost per lead by channel, crew productivity. Decisions on real numbers, not gut.
Customer Command Center
AI answers the first call 24/7, handles FAQs, books callbacks, escalates the hard ones to you. Zero lost calls.
Conversion Optimizer
Reminders, follow-up, retention nurture, and the pixel fix that recovers undercounted ad spend. Dead leads re-engaged automatically.
We audit your Meta and Google pixels for the misconfigs that cause undercounting (one shop was off by 7x) and fix it before launch.
Three post-launch check-ins, one per month, tightening the automations against your real data.
A team workshop plus an operations manual. Adoption jumps from 40% to 85% when people understand what they are using.
Schema and citations wired so ChatGPT, Claude, and Google AI know you exist and recommend you.
$25,000 build + $10,500 in bonuses = $35,500 in value. You pay $25,000. And you own all of it, forever, with nothing to rent.
Same build, same guarantee, same ownership on every option. The only difference is how the money moves.
Start with the audit
$1,500The lowest-risk front door. I put a dollar figure on every leak first. Free if I find nothing, and it credits 100% toward the build.
Pay in full
$25,000One payment at kickoff, build starts today. Plus 90 days of Maintain free, a $9,000 unlock nobody else gets.
Build-paced plan
3 payments$10,000 at kickoff, $7,500 at week 3, $7,500 at go-live. Spread across the six weeks. No financing cost, same $25,000.
Monthly plan
up to 12 moSmall deposit to start, then spread the balance over up to twelve months so it lands inside your monthly numbers instead of one hit.
Custom terms
let's talkSeasonal business or tight month? Tell me your situation on the call and I build a plan that works. The goal is getting your system live, not winning a payment fight.
Not sure which fits? Book the call and we pick the payment path together. Or start with the $1,500 Revenue Leak Audit. We take 1-2 builds a month, so slots are limited.
Own it free, or have us keep running it.
Your build is yours forever. After launch you pick one thing: run it solo at no cost, hand us the operations, or hand us the growth. All three keep your ownership. Pick by your constraint right now, not a pitch.
Run it yourself
You own the code, the data, and the system. Run it at zero recurring cost for as long as you want. Best if you have the ops bandwidth or want proof before spending more.
Maintain
We keep the system healthy, current, and improving. Monitoring, monthly tuning, and up to 40 hours of builds a month. You focus on closing, not dashboards.
Grow
Everything in Maintain plus active demand: paid ads, AI visibility, local SEO, and offer testing, managed weekly. Our job here is more booked jobs on your calendar.
Validating? Start free. Drowning in ops? Maintain. Lead volume is the ceiling? Grow. Move between them any month, cancel anytime, keep everything.
Why the rent trap costs more than you think.
Most contractors use ServiceTitan, Avoca, or Podium. It feels reasonable: a few hundred per month. But over five years, it adds up.
The real cost of renting.
ServiceTitan: roughly $500 to $2,500 per month depending on crew size and modules. At an average of $1,200 per month, that's $72,000 over five years.
Avoca: roughly $400 to $1,500 per month. At an average of $900, that's $54,000 over five years.
Podium: roughly $500 to $2,000 per month. At an average of $1,100, that's $66,000 over five years.
You don't own any of it. When you leave, your data goes with them. If they change pricing, you're stuck.
How Forge works differently.
Forge Built Custom: $25,000 one payment. Six weeks. You own the code. You own the data. You own the system.
Optional maintenance: $3,000 per month (not required, but available if you want us handling updates and improvements).
The five year math.
| Timeframe | Forge Custom | ServiceTitan | Avoca | Podium |
|---|---|---|---|---|
| Year 1 | $25,000 | $14,400 | $10,800 | $13,200 |
| Year 2 | $0 (or $36,000 with maintenance) | $14,400 | $10,800 | $13,200 |
| Year 3 | $0 (or $36,000 with maintenance) | $14,400 | $10,800 | $13,200 |
| Year 4 | $0 (or $36,000 with maintenance) | $14,400 | $10,800 | $13,200 |
| Year 5 | $0 (or $36,000 with maintenance) | $14,400 | $10,800 | $13,200 |
| 5-year total | $25,000 (or $205,000 with maintenance) | $72,000 | $54,000 | $66,000 |
| You own it? | Yes | No | No | No |
Break-even on Forge without maintenance: 2.1 years against ServiceTitan at average pricing.
The comparison that matters.
| Feature | Forge Built | ServiceTitan | Avoca | Podium |
|---|---|---|---|---|
| Price model | One-time $25k | $500-$2,500/mo | $400-$1,500/mo | $500-$2,000/mo |
| You own the code? | Yes, outright | No, they hold it | No, they hold it | No, they hold it |
| You own the data? | 100% yours | Theirs (if you leave, you lose it) | Theirs (if you leave, you lose it) | Theirs (if you leave, you lose it) |
| Can you customize it? | Yes (you own it) | Limited (their template) | Limited (their template) | Limited (their template) |
| Custom build for your workflow? | Yes | No (generic template) | No (generic template) | No (generic template) |
| Pricing increases? | Never (it's yours) | Yes, every 12-24 months | Yes, every 12-24 months | Yes, every 12-24 months |
| What if you leave? | You keep the system | You lose access to everything | You lose access to everything | You lose access to everything |
Competitor pricing as of 2026, varies by tier and region. Forge Built includes six core modules (lead generation, marketing automation, dispatch, customer service, upsell engine, business intelligence). Optional $3,000 per month maintenance covers updates, support, and system improvements.
What maintenance actually covers.
After your build goes live, you own it and can run it independently at zero cost. The system is yours.
If you want us to handle updates, support, and improvements, that's the optional $3,000 per month. Here's what that includes:
- We monitor the system and fix any issues that come up
- You request changes or improvements, we build them
- We handle integrations if a new tool comes into your stack
- We update automations as your business changes
Think of it like having a VP of Operations on staff, but only for the AI back office. Optional.
What happens if you stop working with us.
The system is yours. You keep it. You run it. You can hire another developer to maintain it, move it to another server, modify it however you want.
Or you can leave it exactly as is and keep running it at zero cost forever.
The difference from SaaS: when you stop paying ServiceTitan, your data is gone and your system stops working. When you stop paying Forge (if you ever do), you keep both.
The revenue angle.
A 3 million dollar per year HVAC shop ran our build in 2025-2026. Their system paid for itself in 4.5 months from job growth alone (78% increase in jobs closed). By month six, they'd recovered the build cost plus the first year of maintenance.
If you're profitable now, the build becomes free money after about five to six months. If you're struggling with lead flow or pipeline management, the build is how you fix it.
Pricing and ownership.
Why does Forge cost $25,000 upfront when I can get ServiceTitan for $500 a month?
You can't. $500/mo is the base tier; most contractors pay $1,000-$1,500/mo depending on crew size and modules. Over five years, that's $60k-$90k you're spending on a system you don't own. Forge is a one-time buy. Do the math on what you'd spend anyway, then realize you own the system for $25k instead of renting it forever.
What if I can't afford $25,000 upfront?
You have five ways to pay, laid out above. Spread it across the build in three payments, run it monthly over up to twelve months so it fits your budget, or start with the $1,500 leak audit (which credits back toward the build). If your business is seasonal or the month is tight, tell me on the call and we build custom terms. The goal is getting your system live, not a payment fight.
Is the $3,000 a month maintenance mandatory?
No. After the build is done, you own the system and can run it independently at zero recurring cost. Maintenance is optional if you want us handling updates and support. Most clients do buy it because it's less than what they were paying in SaaS before, and they get a dedicated partner handling improvements.
Do you price per tech like other platforms?
No. Forge is a flat $25k, period. That covers your whole system for any crew size. You grow from five techs to fifty; the system doesn't cost more. That's one of the ownership advantages.
See what we would build for your shop.
Thirty minutes. No pitch. We map exactly where AI fits your business and hand you the roadmap, whether you hire us or not.
Book the audit call →