Grow. More booked jobs on the calendar, every month.
Everything Maintain does to keep the engine tuned, plus we step on the gas: paid ads, AI visibility, local SEO, and offer testing, managed every week. Our job on this tier is demand, not just uptime.
Contractors doing $2M to $6M who already own the back office and know the constraint is lead volume, not operations. You have solved efficiency. Now you want to fill the calendar without hiring a growth team.
Everything in Maintain
Your back office stays monitored, current, and building. All six engines run continuously and you keep 100% ownership of the code and data. See the full Maintain list.
A growth engine only works if the foundation does not decay under the extra traffic. Maintain is the floor Grow stands on.
Paid ads management, weekly
We monitor every active campaign, apply the 72-hour kill rule on the losers, scale winners with more budget and fresh audiences, and test new creative against your best performer. Optimization cadence is weekly, not monthly.
Ad budgets drift and creatives fatigue. Weekly hands on the account push spend toward what is actually booking jobs instead of what is quietly burning.
Conversion tracking audit, monthly
We pull conversion data from Meta, your CRM, and your job management system and cross-check it: are booked jobs counted, are closed deals logged, are form submissions attributed right. You get a monthly fix report with an implementation brief.
You cannot optimize what you cannot measure. In our case study the ad account was undercounting real conversions by 7x until we fixed the tracking. We check yours the same way.
AI visibility and local SEO
We check whether you show up in ChatGPT, Perplexity, and Google's AI answers for your services and towns, then build the authority to get you cited: local citations, schema, GBP answers, and content. Top service areas first, then we expand.
More buyers now find contractors through AI answers and local search. If you are not cited there, you are invisible to that buyer. This compounds over 60 to 90 days.
Landing page and offer testing
We test new page angles, hero headlines, offer framing, and CTAs in two-week windows, measure click-through and booking rate, kill the losers, and scale the winners. Two to three variants a month based on live data.
A change to a headline or an offer can move booking rate from the same ad spend. Testing finds your shop's angle instead of guessing at it.
Monthly growth report and call
A dashboard hits your inbox every month: booked jobs this month versus last, spend versus cost per lead, top creatives and audiences, low-ROI spend to cut, and the test plan for next month. Plus a 30-minute call to walk it.
You see exactly where revenue came from. Decisions stay on the numbers, not on a gut feel.
The math. At a $5k to $15k average job, one to three extra booked jobs covers a month of Grow. In our case study, cost per lead on the top creative came in at $26. Your number depends on your market and offer. We do not promise a job count. We report your actual booked jobs and cost per lead every month and manage spend toward more of them.
- Ad spend is separate and yours. Run $1k or $10k a month, we manage whatever budget you set. You own the ad account.
- Creative direction stays yours. We test messaging and brief the assets. Bring a designer or we point you to one.
- No guaranteed rankings or guaranteed lead counts. Anyone promising those is lying. We manage the levers and report the real numbers.
- Flat retainer, no equity and no revenue share. You keep 100% of the upside.
- Lean operator plus automation, not a dedicated account team. You get the weekly work and the monthly report, priced for it.
Month to month. Cancel anytime and keep the build, code, data, and ownership, all of it. Setup is weeks 1 and 2 while we get read access to your CRM, ad account, and rank tools. Optimization starts week 3. We ask for a 90-day runway to isolate your highest-ROI lever, then it is month to month. Grow includes Maintain, so the system stays healthy the whole time.
Just want the engine kept sharp, not scaled? That is Maintain, $3,000/month.
Where Grow sits.
You own the build forever. These optional tiers decide how much you hand off. Grow is for when lead volume is the thing holding you back.
| What you get | Run it yourself | Maintain $3k/mo | Grow $5k/mo |
|---|---|---|---|
| Monthly cost | $0 | $3,000 | $5,000 |
| You own code, data, system | Yes, forever | Yes, forever | Yes, forever |
| System monitoring and alerts | You watch it | We monitor daily | We monitor and optimize daily |
| Updates and patches | You apply them | We deploy monthly | We deploy and optimize monthly |
| Builds and changes | You build them | Up to 40 hrs/mo | Included, plus growth builds |
| Sequence and copy tuning | You rewrite | Monthly | Monthly, plus new offers tested |
| Paid ads management | You or a hire | Not included | Weekly, kill and scale |
| Conversion tracking audit | You check it | Not included | Monthly, with fix report |
| AI visibility, GEO, local SEO | You build it | Not included | Built and managed |
| Landing page and offer testing | You run it | Not included | Ongoing |
| Growth report and call | No | Quarterly strategy call | Monthly report and call |
| In-house headcount needed | An ops person or your hours | None, we run ops | None, we run ops and growth |
| Cancel and keep everything | Always, it is yours | Yes | Yes |
Grow questions.
What if we are already running ads ourselves?
Grow audits and optimizes your existing spend. We check the tracking first (in our case study the account was undercounting conversions by 7x), flag which ads drain budget versus which win, scale the winners, and test new creative every month. If your tracking is off, fixing it is usually the fastest money on the table.
Can we do Grow without Maintain?
No. Grow drives demand into the system. Maintain keeps that system healthy. Without the Maintain layer, the extra traffic hits infrastructure nobody is watching. Grow includes Maintain for exactly that reason. Maintain tunes the engine, Grow steps on the gas.
How long until we see results?
Weeks 1 and 2 are setup and diagnostics. Optimization starts week 3 and compounds over 60 to 90 days as tracking, creative, and targeting tighten. We do not promise a job count. You get a monthly report of actual booked jobs and cost per lead so you always see what the spend is doing.
Do we pay Meta and Google ad costs separately?
Yes. Ad spend is separate and you control it. Run $1k a month or $10k a month, we optimize whatever budget you allocate. Grow is the strategy and management layer, not the media spend, and you own the ad account.