The Avoca alternative you own outright.
Forge Built AI is the Avoca alternative for home service shops that want to own their AI customer service instead of renting it. Avoca puts AI on your calls on a monthly subscription, and the AI and data stay theirs. Forge builds AI customer service into a back office you own outright, in six weeks, for one flat price. Backed by a $50,000 revenue guarantee.
Avoca rents you an AI you never own.
Avoca puts AI on your calls for home services, handling and coaching. Real capability. It is also a subscription, and the AI, the data, and the call history stay theirs.
Your call handling, your customer data, and the AI itself run inside Avoca. Stop paying and it stops. We build AI customer service into a back office you own, so the AI, the scripts, and the data belong to you, wired to your dispatch and your pipeline.
Own the whole system.
Forge builds you a custom back office in six weeks. You own the code, the data, and the integrations. Built to your shop, not a template you bend yourself to fit.
You own it
All the code and all the data are yours. Modify it yourself, hire any developer, or export everything and leave. No license expires. No monthly dependency on us.
Built to your shop
We build around how you actually run jobs. Lead intake, dispatch, follow up, upsell, reporting. Need something the platform does not offer? We build it in instead of waiting on a vendor roadmap.
One flat price
$25,000 for the build. Optional $3,000 a month if you want us handling updates and support, and you can cancel anytime. No forced upgrades, no surprise price hikes.
Rent versus own.
Avoca is a monthly subscription, priced per seat or usage. Approximate 2026, not a quote.
| Forge Built | Avoca | |
|---|---|---|
| Price | $25,000 one time | Monthly subscription, priced per seat or usage (approx 2026) |
| Five year cost | $25,000 | tens of thousands over five years, and you own nothing |
| You own the AI and data | Yes | No |
| Built to your shop | Yes, custom | No, shared platform |
| Leaving later | You own it, take it anywhere | AI, scripts, and call data stay on their platform |
Optional maintenance with Forge is $3,000 a month and you can cancel anytime, so your long term cost is your call, not a locked contract.
What Avoca does well, and where owning wins.
Straight answer.
Avoca can put competent AI on your phones fast, and if that one job is the whole need, it works. Owning wins when you want the AI customer service built into the system that runs the rest of your shop, owned outright, instead of renting the AI layer forever.
One shop. One year. Real numbers.
This is one anonymized build, a roughly $3M per year HVAC shop, measured year over year from 2025 to 2026. One shop's results, not an industry average.
Jobs: 159 to 283
Up 78 percent in a year. Same market. The difference was owned data, faster follow up, and a system built to how they run.
Customers: 168 to 256
Up 52 percent. When you can see and track every customer, you stop letting them fall through the cracks.
$26 cost per lead
Their best performing ad creative hit $26 per lead, at a 4.12 percent click through rate, roughly twice a typical contractor rate. This is one creative in one market, not a benchmark for every shop.
A 7x tracking fix
Their Meta pixel was undercounting real conversions by seven times. Because they owned the system, we caught it and fixed it the same day, instead of filing a ticket and waiting.
$50,000, or we keep working.
Within 12 months of your system going live, we guarantee it generates at least $50,000 in new revenue. If it does not, we keep working at no charge or refund the difference. It is a floor, not a ceiling, and there is no other timeline attached beyond that 12 month window.
Avoca, answered.
Is Forge a Avoca replacement?
Forge builds AI customer service into a back office you own, alongside dispatch, follow up, and reporting. We scope exactly what you need on a call.
What do I own that I do not with a subscription?
The AI, the scripts, the call data, and the code. It is yours to change, extend, or move.
Why own this instead of renting Avoca?
Because you pay every month forever and the AI plus your customer data stay theirs. An owned build is one flat price and it belongs to you.
What does it cost?
$25,000 flat for the six week build, optional $3,000 a month maintenance, cancelable. Backed by a $50,000 revenue guarantee.
Can the AI handle my real call volume?
We build to your workflow and your volume, and you own it, so you can tune it anytime instead of waiting on a vendor. Scope is set on the call.