The ServiceTitan alternative you own outright.
Forge Built AI is the ServiceTitan alternative for contractors who want to own their software instead of renting it forever. One flat price, a six week custom build, and you own all the code and data. No monthly rent, no lock in. Backed by a $50,000 revenue guarantee and built by an operator who runs a $3M HVAC shop.
You are not buying ServiceTitan. You are renting it.
The SaaS model is the same everywhere: you pay every month, forever, and you own nothing at the end. The platform holds your data. Your workflows live in their interface. When they raise the price, you pay it or you rip your whole operation out and start over.
The real cost is not the monthly bill. It is the lock in. You cannot change the software to match how you actually run jobs. You cannot move your data cleanly. You wait on their roadmap for features you needed a year ago. You are a tenant in the system your whole business runs on.
Own the whole system.
Forge builds you a custom back office in six weeks. You own the code, the data, and the integrations. Built to your shop, not a template you bend yourself to fit.
You own it
All the code and all the data are yours. Modify it yourself, hire any developer, or export everything and leave. No license expires. No monthly dependency on us.
Built to your shop
We build around how you actually run jobs. Lead intake, dispatch, follow up, upsell, reporting. Need something ServiceTitan does not offer? We build it in instead of waiting on a vendor roadmap.
One flat price
$25,000 for the build. Optional $3,000 a month if you want us handling updates and support, and you can cancel anytime. No forced upgrades, no surprise price hikes.
Rent versus own, over five years.
ServiceTitan pricing varies by crew size and modules. These are approximate 2026 ranges, not a quote.
| Forge Built | ServiceTitan | |
|---|---|---|
| Price | $25,000 one time | ~$500 to $2,500 a month (approx 2026) |
| Five year cost | $25,000 | ~$72,000 at a typical $1,200 a month |
| You own it | Yes, code and data | No |
| Built to your shop | Yes, custom | No, shared platform |
| Price hikes | None, fixed | Common |
| Leaving later | You own it, take it anywhere | High switching cost |
Optional maintenance with Forge is $3,000 a month and you can cancel anytime, so your long term cost is your call, not a locked contract.
One shop. One year. Real numbers.
This is one anonymized build, a roughly $3M per year HVAC shop, measured year over year from 2025 to 2026. One shop's results, not an industry average.
Jobs: 159 to 283
Up 78 percent in a year. Same market. The difference was owned data, faster follow up, and a system built to how they run.
Customers: 168 to 256
Up 52 percent. When you can see and track every customer, you stop letting them fall through the cracks.
$26 cost per lead
Their best performing ad creative hit $26 per lead, at a 4.12 percent click through rate, roughly twice a typical contractor rate. This is one creative in one market, not a benchmark for every shop.
A 7x tracking fix
Their Meta pixel was undercounting real conversions by seven times. Because they owned the system, we caught it and fixed it the same day, instead of filing a ticket and waiting.
$50,000, or we keep working.
Within 12 months of your system going live, we guarantee it generates at least $50,000 in new revenue. If it does not, we keep working at no charge or refund the difference. It is a floor, not a ceiling, and there is no other timeline attached beyond that 12 month window.
The ServiceTitan alternative, answered.
Is Forge a drop in ServiceTitan replacement?
Not off a shelf. Forge is a custom back office built to how your shop actually runs, not a generic platform you configure. We scope it on a call, build it in six weeks, and hand you the code. It covers the same ground as ServiceTitan for most shops: lead intake, dispatch, follow up, and reporting.
What do I actually own?
All of it. The code, the data, the integrations. You can modify it yourself, hire any developer to change it, or export everything and walk. There is no license that expires and no monthly dependency on us to keep it running.
What happens if Forge disappears?
You still own working software and all your data, so any developer can maintain it. With a rented platform, if the vendor drops your plan or shuts down, you lose access to the system your business runs on.
How is the price honest compared to ServiceTitan?
One flat price for the build, then it is yours. ServiceTitan commonly runs a few hundred to a few thousand dollars a month depending on crew size and modules (approximate 2026 ranges), and that bill never ends. Optional maintenance with us is $3,000 a month and you can cancel anytime.
Will owning it make me more money?
No tool makes money on its own. What ownership gives you is clean data you control, so you can see what is actually working and change it fast. One HVAC shop that ran this model grew jobs 78 percent in a year, but they executed on the foundation. The $50,000 revenue guarantee covers the downside.