Most contractor ad accounts are lying to their owners.
The shop in our case study was undercounting real conversions by seven times. The data said the ads were losing, so good ads kept getting killed. We fixed the tracking first, then ran the account honest: 26 dollar leads on the top creative, and a click-through rate roughly double what contractors typically see.
Anonymized 2025 to 2026 case study, a 3 million dollar per year HVAC shop. Same account, same market. The difference was tracking that told the truth and discipline about what got budget.
Operator discipline, not agency theater.
Fix the tracking first
Pixel and CAPI wired correctly before a dollar moves. If the account is undercounting like most are, fixing it is the fastest money in the building: you stop killing ads that were quietly working.
Test creative like inventory
Statics and video tested in structured batches. Winners identified by cost per lead, not by which one looks prettiest in the meeting.
Kill fast, scale what earns
Losers die on a clock, not a feeling. Winners get budget in measured steps so performance holds while spend grows. Budget scales to your crew capacity, not to our invoice.
Land them somewhere that converts
Clicks are worthless if the page leaks. We build the landing pages, wire the forms to instant follow up, and track through to booked jobs, not just form fills.
And the part no agency will offer: the ad account, the pixel, the creative, the landing pages are all yours. Fire us tomorrow and you keep everything, including the data. Own it, do not rent it applies to your marketing too.